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There was also the fact that dating sites were more likely “attract people who are serious about getting married.” Paula Hall, a counsellor for Relate, agrees that the main advantage of online dating is that “couples are more likely to be on a level playing field and share the same agenda.
“Any relationship that forms is more likely to be based on a shared value system, the same interests, the same legwork as opposed to a relationship based on chemistry alone, which, as we all know, is the quality that tends to fade first in a relationship.” The cheapest dating sites offer a smorgasbord for customers to browse, with thousands of men and women claiming a GSOH and posting out-of-date photos.
“I’ve known of people who end up spending countless hours on internet dating sites convinced they’ll find the perfect person.
My message is no one is perfect so this is a futile endeavour.
“A secondary problem to this is feeling you don’t match up to your competition because the longer you spend on sites, the more you realise you’re up against vast numbers of singles.
Many singles I’ve met report starting out fairly confidently on online dating sites but then begin to feel they’re simply not good enough.” Lucy Wilkinson, has only one regret about her online dating adventures.
Professor John Cacioppo, who led the study, said the sheer number of available potential partners online could be among the reasons for the results.
Others employ dozens of scientists to create sophisticated, top-secret algorithms to match customers with similar personality traits (as opposed to shared interests, which are a far less significant predictor of compatibility), ignoring the adage “opposites attract”. “One suspects a lot of their claims are hype,” says Professor Dunbar.
“Do they really know what the criteria are that make a successful long-term relationship, when it’s not something that the scientists still know that much about?
But can something as nebulous as everlasting love really be found via a computer chip?
Yes, according to psychologists at Chicago University who last week reported that marriages that begin online – whether on an online dating site or via social networking sites like Facebook – stood a greater chance of success than those that began in the “real world”.