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Facebook launched its live video service last year for celebrities and public figures before offering the option of live streaming to regular people, too.So, video is the next logical extension of video, but there's also something crucially special about "live." It's an intimate experience, and you have to be there when it happens.If you're a San Francisco Giants fan, for example, you be at your TV (or digital stream) when they're playing. If you're a huge Beyoncé fan, you'll do whatever you can (and pay pretty much whatever you must) to get tickets to see her when she comes to your city on tour."If you have a live streaming event, that’s scarce by its very nature."When I stream or you stream (sorry!) we're probably not going to generate the kind of "must-see hype" Facebook wants, but it reportedly has a plan to get celebrities and media companies in on the live action by paying them. Imagine if Facebook one day streams live sports games, live music festivals, or even live Q&As (like Reddit IAm As) with really interesting people.