Myspace dating app
But Hinge has a unique premise: it only connects users who have mutual friends on Facebook.
That way, the potential matches are far more curated than they would be on Tinder, where anyone within a certain radius is fair game.
Those represent how many matches you have to choose from at that moment.
But you can't scroll through them — you have to click the heart (to like them) or the X (to pass) on the profile at the top before you can move on.
And yet, for all the competition between the two companies, Mc Leod admits that Tinder did Hinge a great service in its early days by making online dating socially acceptable to an entirely new audience.
"It's been kind of nice that Tinder got out there first," he explains.
If nobody is friends with your friends — or if you've already made your way through all those potential matches — the app starts recommending more tangential connections, like people whose Facebook friends share Facebook friends with you.
But the focus is on finding people who are somewhere in your social network.
'"But Hinge, he says, attracts the majority of its users through word of mouth.
It's been traditionally dominated by IAC's Match Group, which owns Tinder, Ok Cupid, and Match.com, and spends millions marketing to new customers.
"You're constantly churning people through the business," Mc Leod says.
Hinge is a smartphone dating app, available for i Phones/i Pads and Android devices, that's oriented toward relationships rather than hookups and tries to match you with people your friends know and can vouch for. When you sign up, you are presented with a list of fellow users according to criteria you specify (age, gender, physical proximity to you); if you like them and they like you back, you're matched and can message each other.
In both apps, you build your profile by importing pictures and other personal information from Facebook. While Tinder gives you a never-ending stream of nearby users, Hinge only provides a select list.