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The most popular categories, as of March 2012, were home, arts and crafts, style/fashion, and food.Pinterest's early growth wasn't as Silbermann has expected.Four months after being launched, Pinterest only had a few thousand users, compared to Instagram which had about 1 million users after that same amount of time.
Ads on the site could generate as much as 0 million in 2016, estimates Michael Pachter, an analyst at Wedbush Securities. Rich Pins – pins which have more information than a normal link – will get a new button that allows users to purchase things directly from partners that it's working for.
Like Facebook and Twitter, Pinterest now lets marketers access the data collected on its users.
Technology providers including Salesforce.com, Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind are presently If a product has a high number of repins, this generally tells the producer of the product that it is well liked by many members of the Pinterest community.
These users spent less time on the company's website, choosing instead to browse from the company's pinboard.
In 2013, Pinterest introduced a new tool called 'Rich Pins', to enhance the customer experience when browsing through pins made by companies.