A common practice for article writers is to set a preview picture of a seductively dressed young woman.
Readers who click through will often be disappointed to find that the actual article is completely unrelated to the preview picture.
The money exchanged over this period is estimated to run into billions of yuan.
“I felt so happy to see my photo earn a few red envelopes,” said marketing manager Wendy Liu.
The video was quickly deleted by both platforms, but fear not, it was available for purchase on Taobao shortly after.Tencent launched the popular function that lets people send red envelopes in January 2014.Since then, hundreds of millions of Chinese, especially younger generations, scrabble on We Chat for as much digital cash as possible heading into the holiday by vying for the little red packets.We Chat has laid down clear policies with regard to posting pornographic content. The We Chat Operations Platform publishes weekly statistics on the numbers of official We Chat accounts that are punished due to breaching their pornography guidelines. These are punishments for ‘Official Accounts’ so don’t be worried about your personal account being blocked because of that gif you sent yesterday.In the battle for article views and followers on We Chat, sex is a powerful tool.